Astralis calls it quits

Elliott Griffiths
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Illustration by NovaH

How does wanting to be a family-friendly brand, work with signing a “Crypto's Fastest Growing Casino” as your new jersey sponsor?

Drumroll It obviously doesn’t.

Like, who at Astralis thought they’d get away with signing a CASINO PARTNER for their family-friendly brand? Let alone an unregulated crypto-casino, that’s working out of the tax-haven Curacao.

We mean, their CEO obviously did, because he praised his commercial team for the deal, only 24 hours before walking it back with the words “We haven’t done our homework well enough”.

Good thing Danish politicians, media industry people, and everyone else, could help you.

Maybe Astralis didn’t research it properly, maybe they thought they could get away with it, or maybe this is one of the “grey areas” and “controversial decisions” that leaders in esports are bound to make, according to the Astralis CEO.

Yeah, we’ll go with option B as well here, Kenny.

May 8, 2022

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