ESL goes web 3.0

Phillip Rasmussen
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Virtual military gloves branded by NaVi made by ESL for an upcoming NFT project.

Illustration by NovaH. Source: ESL

If you have been living under a rock lately, you probably don't know what Non Fungible Tokens (NFT) are, so here's a crash course: An NFT is a string of code to prove ownership over a digital or physical thing. Savvy?

Think about it like this: When you buy a car, you are registered as its owner, which means you can sell it when you don't want it any longer. The NFT is the virtual version of that.

And everyone's jumping on the hype, including ESL, who have made virtual skins for 8 of their ESL Pro League teams.

You can't use them in CS:GO though, and... you can't really use them for anything yet.

So here's TL;DR's ideas to make cool NFTs:

🎟 Connect it with tickets. If your NFT pricing is $220 and $660 at sale, you have plenty of overhead to make it a collectors item, that will give people access to IEM Cologne or Katowice

🎁 Create a digital unboxing experience. You've successfully bought a JPEG. Now what? Why not utilize the fan-route of creating a digital unboxing experience, unique for each owner?

🖊 Utilize the teams. The easiest way to create actual value, would be to utilize the teams. Signed gear, merch, digital greetings, meet and greets (coupled with tickets, anyone?!)

🤑 The VIP experience. Backstage passes for their big events, with special access and the whole suite. Price it accordingly or make it a special raffle. Either way, create value.

Need anymore help? Just call us.

December 9, 2021

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