This one's a little different. It's for the brands reading along, and there are more of you on this list than you'd think.

Readers, don't go anywhere. You're the entire reason this letter exists.

So. Brands.

For 7 years we've covered Counter-Strike for an audience that actually reads. Not skims. Reads. We've sent 700+ newsletters, and plenty of readers have opened 400+ of them. That's trust we've earned, one Monday-Wednesday-Friday at a time.

Next week, at the Cologne Major, we're opening that audience up to a small number of brands.

Two ways in:

Native ads in this newsletter and our podcast, written in our voice so they don't read like ads.

The second is new: a Reader Pass, where instead of buying attention, you hand our readers a perk worth having. The ad gets you noticed. The pass gets you chosen.

During launch, getting into the pass is free. You just gotta dish up a solid perk.

We're keeping the list of launch partners short and are open to category exclusivity.

Want a spot before the Major? Reply to this email or write to [email protected] for more details.

Readers: thanks for watching us shoot our shot. Now let’s get back to the Major 👇